Nita Lake Lodge

Shaping a luxury resort brand across design, film, and marketing.

  • Advertising
  • Branding
  • PR
  • Content creation
A steward of the brands.

Nita Lake Lodge needed a bridge between strategy and execution. I helped roll out and refine a new brand following agency delivery, while also leading additional rebrands internally. Alongside this, I delivered day-to-day marketing across digital and print, restructured the department, and raised the bar for film, photography, and content across the business.

Launch Website
  • RoleMarketing Manager
  • ScopeBrand, Design, Film, Campaigns
  • TeamInternal + external contractors
  • Duration2.5 years
  • Film & Photography Creative Direction.
  • Worked with Pink Palm Media to elevate the resort’s film and photography into a more luxurious, brand-aligned style, while building a bank of seasonal content for ongoing campaigns. Under my direction, we balanced intimate, sensory-driven close-ups of the hotel and spa with expansive drone and activity shots to showcase the property’s setting and experience.
  • In-house Film & Photography
  • Built out the resort’s in-house capability to produce high-quality film and photography through targeted equipment investment and hands-on team training. This allowed us to move faster, stay on-brand, and reduce reliance on external crews. I’m particularly proud of the food photography—developing a sharp, consistent visual style that could keep pace with a fast-moving food and beverage operation while still feeling elevated and considered.
Netflix filming Location
Bringing UNTAMED to Whistler

When location scouts needed an Americana-style hotel to double as a Yosemite lodge, I helped position Nita Lake Lodge as the right fit. Delivering the project involved navigating municipal rule changes, securing leadership buy-in to step outside the hotel’s comfort zone, and carefully managing logistics to minimize disruption to guests and neighbours.

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